wONEderful Sensorium
FIRMENICH

wONEderful, the Sensorium of 2018 for Firmenich. A world of fragrances and flavors for the most desired brands in the world ...

Client:

Firmenich

Sector:

Helthcare Fashion & Beauty

Discipline:

Set Design Graphic Design Exhibition Design Ephemeral Design
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Firmenich translated their selection of the most relevant sociocultural currents for the next 3 to 5 years trends into creative olfactive recommendations.
These innovative concepts reflect their vision through concrete set-ups in this wONEderful Sensorium, designed to inspire and stimulate the senses and assist creativity.

Our translation of Lewis Carroll’s Alice in Wonderland refer to five basic global trends observed by Firmenich trendsteams & Up to You Studio:
Changing identity codes & role models.
New vision of time and space.
Surfing the multiverse.
In search of hyper-truth.
Living in symbiosis.
We recreated allegories to these trends through, space, sounds, perfumery and flavors. We brought literature and trends down to earth and bottle them up for you to enjoy.