Aviapartner is one of the leading independent providers of ground assistance services with presence in 37 airports throughout 6 European countries.
The project: AP Passenger Lounge concept
Offering maximum comfort and a pleasant experience for passengers was the main mission for this global concept design project. A complete job at the level of interior design and brand identity.
The VIP lounge is one of the star services that we can find in any airport and for this, adapting the interior design or brand identity to the needs of the client and its target is paramount.
This time, the new global concept design is impregnated with industrial aesthetics. This one originated with the industrial revolution and how it brought about complete social change and with it: the inclusion of concepts and materials that until then were unknown.
As far as interior design is concerned, the industrial concept is based on the fact that they are spaces where natural light is somewhat scarce and thus, many lamps were used. However, where there is natural light available, it becomes an object of decoration whichadds to the overall aesthetic and enjoyment of the environment. The combination of different furniture, whether by models, colors or textures, created an informal touch and broughtan exquisite elegance to this VIP lounge.
For the brand identity, a version that uses parts of the company’s original logo was taken into account. The AP refers to Aviapartner and is framed in the circle as a symbol, providing a more versatile and flexible logo for the different elements. The circle and the logo can also be read as a single stamp, or as a registered trademark symbol that provides this flexibility within the entire corporate image. We conceived this logo as a timeless and classic version with premium touches.
The color palette for their brand identity or even interior design, is clearly focused on an elegant but relaxed idea, with an emphasis on the concept of «lounge» as a place where passengers can take their time, be comfortable, and enjoy without haste in an environment which iselegant and stylish. A very complete global concept design where we thought of every last detail, including the merchandising elements of the VIP lounge.