Global concept design for a new brand of airport VIP lounges. From the creation of and its graphic applications to interior design.
Location:
Rosario (Argentina)
AMAE
AMAE, is a multinational company dedicated to the development of VIP lounges, born with the aim of offering a “Premium” service with the greatest simplicity and world quality, appropriate for each Airport, as well as offering a characteristic interior design which is local and innovative to its guests.
AMAE is a newly created company, which is creating high expectations and generating great surprise in the sector.
AMAE VIP lounges
AMAE VIP lounges focus on welcoming all passengers who wish to improve the quality of their trip. Its interior design presents meticulous attention to detail in harmony with the brand, the environment and its quality values, all of these aspects are combined to create a truly elegant environment dedicated to the enjoyment of its users.
The project
This clear example of global concept design included the creation of naming, the design of the brand identity, the design of all its graphic applications and the general concept for interior design of its two VIP lounges in the emerging Airport of Rosario (ROS) in Argentina.
The main concept that AMAE wants to convey through its interior design is a feeling of arrival to the traveler.
The materials and finishes of the project make reference to the territory, for this reason the warm and earthy tones stand out as well as the textures that refer to the nature of the environment.
The two VIP lounges designed have a similar size (about 150m2) and have the uniqueness of having an exclusive space designed just to be a bar area, since one of the initial premises was to have a space for relaxed socialization, which can transform into an appropriate networking area. The bar is the heart and soul the AMAE VIP lounges and is different in each enclave.
Our main challenge was to maximize the capacity of the small spaces in the halls of this Airport and deliver a truly quality-oriented service.
These projects are currently being executed and are generating great interest in the Latin American airport sector.
AMAE boasts one of its differentiating points: to have a team of European experts in interior design within the airport sector that has allowed it to export an innovative concept in this market.