Interior design and 3D Render of the “Crew Space”. A set design for the American Crew Barber Co. Corner model to apply to salons around the world. This was designed in the manner of an urban style barbers stand, and it works as such.
Location:
USASector:
Fashion & Beauty
American Crew
American Crew is the leading professional grooming brand created exclusively for men. It is more than a lifestyle brand or a professional provider, it is the top brand in the history of male personal care and grooming. With a passionate commitment, its purpose is to take men to the classrooms and provide them with a new experience by showing them new ways to incorporate style into their daily lives. In order to achieve this, the brand created Crew Space – a kit for salon owners interested in opening their own barbershop inside a salon.
The project: American Crew Barber Co.
For this project, located between interior design and ephemeral design, we created the scenographic environment of the corner where different corporate elements were implemented following a very specific aesthetic. The objective was to design an aesthetic line with elements that could be replicated in any hairdresser, recreating a vintage-style barbershop, a trend of the moment.
An oak dressing table with its barber chair, a shelf with products, a barber’s pole and black and white photographs formed the seal of the new American Crew space. A space with a very masculine style that reflected the atmosphere of the brand in any barber shop.
The American Crew Space needed to be understood as a space that is part of a whole and not as individual pieces of furniture. For this, the materials that best transmitted the concept from an interior design point of view were chosen and the model image was created.
All 3D render work was also done, a very important aspect to provide maximum similarity with reality and the concept of interior design. From the barbershop space to the exhibition elements, such as the products displayed, are the pieces that make up the work done in 3D render.