Graphic design for the annual BASF conference, a brand identity project applied to the company’s event as well as the creation of the necessary graphic applications.
BASF
BASF is the largest chemical company in the world. Its purpose: to create chemistry for a sustainable future and contribute to a world that provides a viable future with a better quality of life for all.
BASF, like many large companies, holds many types of events and conferences throughout the year for both its clients and for its employees.
For this, ephemeral projects must be carried out to create the best scenographies that make the day an experience, as well as graphic design projects of all kinds which are applied to the event itself.
The project
On this occasion, and under the order of American Express Meetings & Events, we designed the brand identity of a BASF event. To do this, and always starting from its corporate manual, we carried out the graphic design of a series of applications, where the objective is to transmit a coordinated image at all times and keep it aligned with the image of the event or the company itself.
These were incentive trips and conferences for the BASF CLUB CEREAL and CLUB HORTÍCOLA in Germany where we made different graphic design proposals with the logo or icon of the event and the different applications such as invitations or a program in different formats.
With the combination of corporate green colors present in BASF’s own brand identity, together with Helvetica typography, a clean and aseptic graphic design is achieved which was perfect for the event. At the same time we designed different fund options with which to combine the different graphic pieces inspired by illustrations of cereals and vegetables to refer to the client profile of the event.