We have designed the K-LOOP brand identity to accurately convey the passion and dedication that this company has for sport.
A kiteloop is a Kitesurf trick that consists of making a loop with the kite by pulling the bar hard on one side, the result is a very impressive and fun trick, which can also be quite dangerous.
This is where the name K-LOOP was born. K-LOOP is a small company full of energy and passion for their work in water sports as well as offering nautical upholstery repair services.
For this graphic design project, we conceived the K-LOOP brand identity, as well as different applications which were made in the form of merchandising. For Up To You Studio not all projects have to be large-scale, we are also excited to be close to those businesses that started out just like us. Small businesses can take advantage of our services since we put effort and dedication to companies of all sizes. Being small or just starting up does not mean you have to start with nothing, we believe in the importance of initial details that can be improved over time to achieve harmony with all aspects of the business.
Blue and green water dominate the stationery elements of its brand identity and highlights the logo that in this case is typographic. This is complemented by the symbol of a static wave, since the dynamism is provided by the photos and drawings when required.
Not all graphic design or brand identity projects follow the same rhythm, just as every client has their needs. K-LOOP is like the sea: it has strength, and it is constantly changing and adapting. With this rather improvised rhythm and with adaptability K-LOOP has captivated us to create a project which carried us away from our standard profile.