Enrique Tomas lands in the airport sector with a new Premium brand. Origins by Enrique Tomas is a global concept design project that goes from brand identity and naming, to interior design and packaging.
Location:Barcelona and Madrid (Spain)
Up To You Studio is the creative agency responsible for the global concept design of this project: we carried out the initial creation of the concept, the interior design, the brand identity (with the naming design), the corporate image, all its graphic applications and part of the packaging.
The concept that encompasses ORIGINS was born from the ORIGIN del jamón de bellota: the oak tree. This is the reason why the local emblem is a golden tree whose crown creates a sculptural roof that protects the place and its visitors. It is made of molded brass plates with different curvatures to provide a dynamic sensation and a set of reflections and lights that works as an identifying characteristic of the brand.
The main objective of the client was to show their products directly and that they were easily visible by users. We designed the space so that the visitor’s gaze is directed towards the center, in order to draw attention to what is happening inside the bar.
The importance of the visual and spatial order lies in the distribution of the bars, as well as an optimization of the workspace. The mission: that everything happening inside becomes like a well-choreographed dance.
In this design there is always a section of the barwhich is dedicated exclusively to the art of cutting ham with a knife, as well as another perimeter bar for dining and a space for the sale of take-out products. All of these are located in the outside perimeter of the work area and share the same counterspace.
Where to find the Origins by Enrique Tomas spaces
The ORIGINS concept has been implemented in Terminal 1 of Prat-BCN Airport and Madrid-Barajas Airport, in terminals T4 and T4S.
In Terminal T1 of El Prat Airport in Barcelona, the boutique restaurant designed by Up To You Studio is located right in center of a large flow of travelers, and the design is accessible from all angles.
In terminals T4 and T4S of the Madrid-Barajas Airport, the ORIGINS corners have quickly become reference establishments not only because they can taste gourmet Iberian products, but also because of the sculptural forms used in interior design of the boutique which immediately draw the attention of passersby.