Creation and brand identity for The Wild Side shop & Studio Barcelona.
The Wild Side Shop & Studio Barcelona
The Wild Side Shop & Studio Barcelona is an artistic space with fundamentals in counter-culture. It’s a mix of showrooms for fashion designers and a photo studio for emerging photographers which is located in the back of the store.
The task started from the client’s need to renew their brand identity. The Wild Side Shop & Studio Barcelona contracted Up to You Studio to conceive an art direction that will create an aesthetic and conceptual guide to communicate with their sector as well as their users and potential customers.
Inside the store, the wild, plants and elements of nature create contrast with the cement walls and urban materials. For this reason, the identity of the brand presents a photographic background based on images of exotic and leafy plants, but the graphic design of the logo has a strongly urban character which is inspired by graffiti.
The logo was created with a handwritten typography, made to measure, almost as if it were an illustration. With this, we managed to give a young and fresh image in which the brand breathes modernity as well as quality.
We are aware of the needs of brands today, one of which is the need to find the perfect logo that perfectly defines their brand identity without neglecting the differentiating element from the competition and its adaptation to today’s digital world.
Up To You Studio carried out the project related to the brand identity of the store. This involved developing the graphic design and art direction project, which included the logo, the corporate image and the development of all the applications or materials necessary for the brand.