Graphic design for the annual meetings of Volkswagen. Abrand identity project applied to the company’s event, as well as the creation of the necessary graphic applications.
Volkswagen
Volkswagen is the largest German car manufacturer and the second largest manufacturer in the world.
It owns the Audi, Bentley, Bugatti, Ducati, Lamborghini, Porsche, SEAT and Skoda brands, as well as the manufacturer of Scania and MAN trucks.
Volkswagen events and conferences
Volkswagen, like many large companies, holds many types of events and conferences throughout the year, both for its customers and for its employees.
For this, an ephemeral project had to be carried out. Up To You Studio was tasked to create the best scenography and graphic design projects of all kinds. The goal was to make the day an enjoyable and memorable experience.
The project
On this occasion, and under the order of American Express Meetings & Events, we designed the brand identity of a Volkswagen event. The work always starts by basing the material on the company’s corporate manual. Up To You Studio made the graphic design for a series of applications, where the objective was to transmit a coordinated image at all times, keeping aligned with the image of the event and the company itself.
These regional meetings were organized by the Volkswagen and took place in Spain. For this project we made different graphic design proposals such as: logo layouts and event claim, PowerPoint templates for presentations, animation proposals, pens and notebooks to give to attendees, banners, canvases and decorative totems, centerpieces and menus, brand presence proposals created to be made available for the arrivals and during the cocktail, adaptation of the graphic image of the event to online communication pieces and finally the creation of landing page for attendees to Confirm their presence and provide useful event information.