World Trade Center Barcelona Congress was renewed with a graphic design project formed by the brand identity, the creation of the applications and the website.
Discipline:Brand Identity Digital Design Graphic Design Web
World Trade Center of Barcelona
In recent years, The World Trade Center Barcelona has become one of the most emblematic business parks and conference and meeting centers in the city of Barcelona.
Located on the seafront and inspired by the lines of large ships, the building was designed by architect Henry N. Cobb.
The 35,000m2 complex houses rental offices, conference and meeting rooms, an auditorium, commercial and catering spaces, as well as the five-star hotel GL. For all this and the wide range of services available to the user, there are many companies that reside in WTCB.
The WTCB congress and meeting center is managed by Work Team Solution, which has extensive experience in the management of convention center; as well as Singularis, which is a symbol of haute cuisine and has experience in management of emblematic and exclusive spaces nationwide and International; finally Serunion, a leading company in the sector of the restoration of communities in Spain.
For this graphic design project, we started from the current WTCB logo and added subtle modifications to differentiate it from the congress section. From this, their own brand identity was developed for the creation of different graphic applications.
This graphic design project included pieces such as stationery, business cards, and a web services catalog. All of which are impregnated with an orderly and elegant brand identity, where quality and service are of utmost importance.