Global Concept Design for a new brand of luggage wrap services at airports. It is a modular corner capable of different dimensions to adapt to airport spaces.
A global concept design project for Pak Bag, company offering a service to the luggage of passengers at the Airport. We designed a new business model for Pak Bag so that passengers can protect their luggage or buy a gadget for it in one place, quickly and easily.
The idea is based on offering a comprehensive service that includes the protection of traditional luggage with packaging machines, to accessories and activities related to the world of luggage.
Wrap & Fly
The global concept design of WRAP & FLY is born from the need to obtain a module with maximum services and minimum space, combined with a touch and local flavors with a certain Brazilian Style. Once again, we combined the interior design and graphic design disciplines to create this new brand and created a global concept design.
At the level of interior design, we started from a square module (9.78m2) that contained one or two packing machines (the main service that was intended to be offered). To complement this design, there was also a large exhibition space for related products such as hand luggage, gadgets or merchandise.
The design was a module of modern and clean lines, complete with backlit display cabinets for better product exposure. On the sides are display cases for smaller products, these are exposed with a system of guides and standard measures to adapt them to the product. In the central portion, the showcases are larger and allow you to place suitcases and bags of larger sizes. The counter faces the front and allows the exhibition of the product, at the same time it defines the space for the public and the employee. The global concept design of WRAP & FLY also included a small module (6.5m2) for tighter spaces.
For the graphic design portion we used a colorful palette with a touch of Brazilian Style to create an easily recognizable and highly visible module. In this case the brand identity was based on the colors of the Brazilian flag and was combined with a rather basic graphic, with easy to read messages.
Up To You Studio, has also designed other graphic design application materials for this project, such as advertising, packaging and employee uniforms; a global concept design ready to be implemented at any airport in the world.